Dunhill EMP - first impression!

I broke the taxation seal and put a 5-SEK-coin under the rim of the lid and twisted it slightly. The vacuum popped and a smell akin to the one you might feel when opening up the hatch to your tile stove streamed out to greet me. I peeled of the top paper to check out the mixture and the worst smokiness slowly disappeared, but it still smells like an Ardbeg or Lagavullin cask strength!
How someone would wanna want it in the early morning is beyond me, but its after work here so I'll pack the only pipe I have available right now (a chacom neat prince) even though I've been smoking aromatics in it earlier... It will have to put up with it.